Tag Archives: Online marketing

Free Whitepapers, Webinars And Other Resources For Online Marketing

There’s a lot of free content out there– whitepapers, webinars, YouTube tutorials–but the quality varies. I’ve found three sources that have provided consistently useful training and information about online marketing: HubSpotWordtracker and Citrix Online. (I have no relationship with these businesses.)

Hubspot offers an amazing variety of marketing resources.  They’re a collection of upcoming and archived internet marketing webinars on a variety of topics, from blogging, to search engine marketing, to press releases. I’ve downloaded a number of their whitepapers, including a Guide toNew Facebook Business Page Timelines.

These include guides to social link building, using analytics to evaluate marketing ROI, business blogging mistakes to avoid, and a lot of other topics.

I also get good information from Wordtracker. Go to their Academy for blog posts, books, guides and articles on topics ranging from writing great guest posts on other peoples’ blogs, getting high-quality links from university and academic websites, and more.

I also value resources available from Citrix|Online. When you follow the link, select GoToWebinar from the Select Product dropdown. You’ll find PDF’s and webinars on (surprise!) creating and leading effective webinars. Topics include tools for webinar engagement, creating effective presentations, and others.m Wordtracker. Go to their Academy for blog posts, books, guides and articles on topics ranging from writing great guest posts on other peoples’ blogs, getting high-quality links from university and academic websites, and more.